‘Verifying data was never the favorite task of our employees. Since using Duplicate Check and Record Validation, we have saved countless hours of tedious work. We now have more time for more meaningful work.’
Erik also reports some direct cost savings: ‘We have deduplicated our database before starting with Salesforce Marketing Cloud. The marketing fee is based on the number of records, so we have managed to reduce the fee significantly.’ The Salesforce admin reports some 4% of all records are merged as a duplicate, including new ones with over tens of thousands of records merged to date.
The most significant benefit is having an accurate 360 view: ‘Since our donor data is no longer spread across multiple records, we have made a big improvement in the effectiveness of our campaigns. Plauti has truly delivered a positive ROI, made even higher by a non-profit discount.’
Are you ready to follow the footsteps of Diabetes Fonds and other non-profits such as CARE USA, Amnesty International, and Médecins Sans Frontiers and create a clean and effective database? Save time and costs and start using Plauti data quality solutions today. Schedule a demo with one of our product experts.